Pixel Handler

5/4/2009

Jeffrey Zeldman on Redesign, session 1

Be a strategic design partner, or else you will not influence the design …do the research. —@Zeldman

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To most of the world, the day after Thanksgiving is known as Black Friday. However, about 130 or so web standardistas showed their support for Web Standards; wearing blue beanies and updating their online profiles and avatar photos with images of themselves sporting a blue beanie. The Designing with Web Standards facebook group promoted the online event, Blue Beanie Day 2008, and set up a photo gallery on Flickr. So, I purchased a blue beanie from thinkgeek and posted my mug.

 

 YourWebProject-Pixelhandler-002 [17:29m]: Play Now | Play in Popup | Download

Pixel Handler Episode 2, Your Web Project, features web project elements and how they mash up with your marketing strategy. Questions addressed:

1. How do the following mash up to produce results… design, development, search engine optimization, Web standards, current trends, Web analytics, content, SERPs, usability, marketing strategy, and goal conversions?
2. And, why does it matter?
3. So, what can I do about it?

Wrap up: Keep the main thing the main thing! If your unique selling position is intimately related to your passion then it will be easy to communicate your message to your target audience.