It seems like the traditional corporate businesses often need to see a marketing tactic proven, while the younger generation is growing up with new media and social networking as just part of normal life. The active social media audience basically works of the proven and old fashion word-of-mouth (WOM) principles of accepting referrals from trusted connections. Last time I checked, WOM is still very highly effective in the business marketplace. My experience is the many business will need to grow into it, social networks are the modern niche audience, and like any prospect they will gladly do business with someone they trust.

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