Pixel Hander Radio : Internet Marketing

 

 Answers for Internet Marketing, SEO, Business and Promotion [16:00m]: Play Now | Play in Popup | Download

This week I spent some time getting social with LinkedIn.com I answered a few questions related to my profession. This episode (6) covers the questions in short form with links to the original questions with the linkedin community answers, you will need to log-in at linkedin.com to view the links in this post. The audio player above includes the additional explanations to these questions and comments on the answers submitted by the linkedin members. Also, I play a song titled, "Finish What We Started" by Headway and can be found online at… http://www.podsafemusicnetwork.com

Search:

• What is SEO process ?

  Asked by C.R. in Web Development, Graphic Design

  Answer:

  “Targeting keywords and testing your results in search engines then testing how real people respond to your listings in search results. Success is when a searcher is looking for just what you offer and your listings in the search engine results page (SERPs) are relevant and the best answer to the reason they started searching anyway. When your prospect finds you and stops searching that is SEO at its best.”

• As an SEO client, what kinds of stats do you track? What kinds of information would you like to be able to track?

  Asked by H.H in Internet Marketing

  Answer:

  “SEO is a tool to reach business goals and a part of a bigger plan within an internet marketing strategy. The important metrics would be directly related to your business goal, creating leads or converting browsers into customers, then turning them into repeat customers. I track the results in SERPs for my targeted keywords and watch the analytics for the landing pages with the appropriate calls to action to reach my goals. I also use analytics to monitor my goal funnels.”

Ecommerce:

• What % of all page views are product detail pages in ecommerce sites?

Asked by M.J. in E-Commerce

Answer:

“I just read a book titled, Web Design for ROI. The authors run an agency, Closed Loop Marketing (CLM), and do report on ecommerce metrics. The numbers may not be based on the top 1000, but the authors, Lance Loveday and Sandra Niehaus, have specialized in ecommerce. I posted an audio review of the book on my site. The metrics vary based on so many factors, I don’t believe an industry breakdown will help you. I would suggest that the home page percentage would be more like 50% rather than 15%, and many people report on a 2-3% conversion rate. In my opinion it doesn’t matter so much what the metrics are for other sites, it matters that you know the metrics for your site and what to do about them to improve your conversions.”

• Which are the web sites which appear to be the most profitable (return on investment)?

  Asked by A.C. in E-Commerce

  Answer:

  “Any web site that offers an informational product with a high dollar sale for e-commerce transactions. For example, a real estate coaching site that offers membership at a premium fee would be a example of a high return on investment ROI web site.”

Social Media:

• Twitter: How useful is it?

  Asked by M.S. in Internet Marketing

  Answer:

  “I use twitter combined with my WordPress blog to show my tweets on the blog and also to announce my posts to the Twitter audience. I’ve learned that marketing folks tend to go wild with it. I think the best use of twitter would be to have a micro conversation; however twitter often seems more like a shoutbox. twitter may be one way to reduce those reply to all email updates when updating a group of friends about an event or hot subject. also seems like a shameless way to get links, traffic and hopefully some other social bookmarking activity.”

Internet marketing:

• 10 Million Page Views A Month, Hardly Any Revenue

  Asked by P.S. in Internet Marketing

  Answer:

  “Patrick, you received a lot of great answers so far. I want to suggest including affilitate links in your email newsletter, like ads for cell phone wallpaper, ringtones, etc. Other affiliate links that may generate revenue from your audience are ‘free stuff’ links where the visitor completes surveys to win. This young audience has more time than money, finding a way to monitize from their time investment in your network, or perhaps from their opinions may help the situation.”

• What Interview Questions Would YOU Ask a Marketing professional?

  Asked by R.H. in Internet Marketing

  Answer:

  “ (1) What is your passion? (2) How well do you understand new media? (3) What is your experience in creating ROI within my niche market?”

• What piece of PPC management software is the best?

  Asked by R.D. in Internet Marketing

  Answer:

  “I am assuming that you are already using Google Analytics in combiniation with AdWords. I use them in addition to other keyword research tools like WordTracker.com and WebCEO.”

Business:

• Help with small business start up/internet marketing?

  Asked by M.L. in Internet Marketing, Starting Up

  Answer:

  “Well, I am very impressed with the community responses to your business problem. My experience is that jewelry sells best in person and under good lighting conditions, people like to see it on before they buy. Video content may be good to use personal testimonies. Also take advantage of social networks to create more in person shows. Perhaps an affiliate program would help with sales; other bloggers could offer your jewelry on their sites and earn commissions.”

• How to find good open source consultants for full time work?

  Asked by R.R. in Computer Networking

  Answer:

  “Open source developers are community minded. Join the open source communities that you want to find an expert in and join the conversations. Perhaps you can find a meet up of developers at meetup.com to make connections, also posting a classified in facebook.com may generate some interest.”

• How to deduct web development and custom software donations?

  Asked by D.K. in Accounting, Corporate Taxes

  Answer:

  “My experience is that creating websites for non-profits is a gift of labor, although the time is money to you, the IRS doesn’t consider the time investment to your favorite charity as a monetary contribution, and not tax deductible. I would consider limiting your time to what you can freely give and be satisfied that you are making a difference! As a web developer I often use opensource or free software (e.g. apache web server on linux); so at times it makes sense to pay it forward, just don’t go broke doing so.”