Response to ‘Anonymous Marketing Is Dead’ by John Reese

posted on Monday, May 5th, 2008 at 11:11 pm by Bill Heaton · No Comments

Most people naturally equate anonymous communication as a COWARDLY ACT. And, no, I’m not saying that everyone that posts anonymously online is a coward. But that’s the PERCEPTION and FIRST IMPRESSION that most people have.

If you’re going to use the Internet for marketing purposes you better get over this ‘anonymous’ communication stuff quickly — because you’re only losing potential business and personal name brand recognition EVERY TIME YOU POST.

I just had to trackback and tip my hat, very well spoken John. I’ve been working at building my personal brand as well. Take aim, Fire! The no-name (untrusted) marketeers can stand aside while the people willing to put their names on the line and take some serious risk rise to the top.