This 10 minute review highlights the key points in the book that helped me learn the process for conversion optimization – converting my site visitors into customers.
Entries Tagged as 'Design'
Conversion Optimization by Strategic Design
March 26th, 2008 by Bill Heaton · No Comments
Filed under: Design · Marketing | Tags: Book Review, Conversion Optimization, eCommerce, ROI, Web Design
Twenty Questions to Plan Your Web Site Project
October 27th, 2007 by Bill Heaton · No Comments
Every Web project needs a solid plan to work through the estimate to the site delivery. Here is a list of project questions to plan your Web site with considerations for marketing, design, SEO, unique selling position, E-commerce, and more…
Filed under: Design · Marketing · Search | Tags: eCommerce, plan, questions, seo, Unique selling proposition, web project
Your Web Project, Marketing Strategy Mash Up
October 6th, 2007 by Bill Heaton · No Comments
Pixel Handler Episode 2, Your Web Project, features web project elements and how they mash up with your marketing strategy. Questions addressed:
How do the following mash up to produce results… design, development, search engine optimization, Web standards, current trends, Web analytics, content, SERPs, usability, marketing strategy, and goal conversions?
And, why does it matter?
So, what can [...]
Filed under: Design · Marketing · Search | Tags: Design, development, search engine optimization, Web analytics, Web standards

