Response to ‘Anonymous Marketing Is Dead’ by John Reese

John Wrote…

Most people naturally equate anonymous communication as a COWARDLY ACT. And, no, I’m not saying that everyone that posts anonymously online is a coward. But that’s the PERCEPTION and FIRST IMPRESSION that most people have.

If you’re going to use the Internet for marketing purposes you better get over this ‘anonymous’ communication stuff quickly — because you’re only losing potential business and personal name brand recognition EVERY TIME YOU POST.

I just had to trackback and tip my hat, very well spoken John. I’ve been working at building my personal brand as well. Take aim, Fire! The no-name (untrusted) marketeers can stand aside while the people willing to put their names on the line and take some serious risk rise to the top.

Ollie Over 12-Steps in Brea, SoCal

This weekend we sat in the park and watched the youngins risk their necks and slam into the pavement. Being a retired skater I snaped some pics on the iPhone and passed some tips to the kids trying to land an ollie over 12-steps. ‘Keep yer nose up and stay tucked, that will keep you landing smooth.’ -In my day I ‘ve only cleared 10-steps

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Just published podcast/post on http://pixelhandler.com/ - Internet Marketing Report and Social Media Highlights Newsletter - May ‘08

Internet Marketing Report and Social Media Highlights Newsletter - May ‘08

 

 Internet Marketing Report and Social Media Highlights Newsletter - May ‘08 [0:07:00m]: Play Now | Play in Popup | Download

Well, it’s about time! I finally committed myself to personal branding and sharing both professional topics and personal insights/news via an email newsletter. This mailing is managed by an online database for easy opt-in and out-out choices. I am sending you this message since we have been in contact either professionally or personally (friends and family included).

This newsletter will mail out the first week of each month, please visit the link below to opt-in http://lists.pixelhandler.com.

Internet Marketing Report and Social Media Highlights Newsletter…

‘Bill’s Internet Marketing Report’

-  An ongoing theme in my newsletter. I will publish strategies and topics relating to the happenings I experience in the race of marketing, publishing and selling on the web.

This month’s topic is linkbait. One of the best ways to increase search engine optimization performance is improving your rankings by growing your list of inbound links to your Web site. This is one strategy that takes persistence and pays off over time. Without a strong link building strategy it can be very difficult to gain higher rankings in the search engine results pages (SERPs), especially for competitive keywords or search phrases. The goal is to be number one on the first page of your favorite search engine using a phase that is searched for very often by your desired audience. The linkbait that I am currently offering is a free website theme for bloggers.

This month I released downloadable file as blog theme for photo enthusiasts in order to gain more inbound links to my personal blog. My site is managed using WordPress, one of the most widely used open source Web applications for online publishing. The WordPress site has a large community with a high volume of online traffic, of which a large segment of users desire to customize their own blog with a custom design, free of charge!

Because I enjoy the benefit of the contributions made by this online community, I finally took the opportunity to give back, by offering Shoot It! a free photo blog theme. This professional web design should prove to be a favorite among photography enthusiasts and professionals alike. Within a couple days of uploading the Shoot It! theme to my blog, I noticed ten downloads have taken place. I believe the numbers will grow even faster once the theme is listed on the WordPress theme site.

As a demonstration site, I launched a pro photo tips blog, Take Better Photos Now, with content provided by a very seasoned photographer with a passion for sharing tips to help people take better photos. Michael Kitada plans to publish tips for photography enthusiasts and this will benefit his photography business as well by providing inbound traffic to his main Web site. His new blog using this photography theme already has about 100 unique visitors with the first couple weeks while creating the Web site design. I anticipate that the volume of links will be begin to grow from the promotion of this free offer and also from the links created by bloggers using the free theme.

Sites referenced:
http://takebetterphotosnow.com

‘Highlights in Social Media’

- Second theme with a focus on building your personal brand using online networking. The Internet is bringing people together and making connections for personal and professional development. Being involved socially online is a way to build new relationships with like-minded individuals.

Last month, my wife and I attended a meetup in Irvine on the topic of internet marketing. We both were able to learn new information and meet others involved in selling and promoting on the Internet. This came about by visiting meetup.com and searching for internet marketing. This is the second time that I have searched online with the intention of learning something new, then followed up by meeting a group of like-mined people (offline and in person) who share their knowledge openly among the community. Some time ago, I wanted to learn about podcasting (broadcasting audio using electronic media); then ended up at a very open convention, podcamp, where I was able to ask seasoned veterans specific questions about new media publishing - giving me a kickstart with my own podcast. Both of these experiences proved to be great networking events as well.

I recently became a fan another very popular social media Web site, twitter.com, which works the opposite of email. You choose who you want to follow (allow to speak, or tweet, with you) rather that filter out the messages you want to block. On a Saturday afternoon, you may find very influential people online sharing breaking news like Microsoft (MSFT) backing out of their offer to buy Yahoo (YHOO). The news appears between highlights of someone bragging about a great meal or fun with friends. Twitter (micro blogging) is fun. At times, I will read a short comment (currently twitter only allows up to 140 characters per micro message) then I’ll hear the story on the evening news and think to myself, wow, publishing has really changed. For example,  on May 3rd, I first heard about this MSFT/YHOO story on twitter; then later, on May 4th, I see the story published on the New York Times Web site. The internet is bringing conversations together among like minded individuals who naturally attract an audience with similar interests and speeds faster that ever before.

Sites referenced:
http://www.meetup.com/
http://twitter.com/pixelhandler  http://www.nytimes.com/2008/05/04/technology/04soft.html?_r=3&hp&oref=slogin&oref=slogin&oref=slogin

Found on the PodSafeMusicNetwork:
Get Three Coffins Ready is a Denver based Instrumental Surf-Rock band. Listen the track titled, Action! - at the end of the broadcast!